MEDIA RESOURCES

Media & Press Kit

Media & Press Kit

Media resources and information about the I’ll Match Mark initiative.

Media resources and information about the I’ll Match Mark initiative.

I’ll Match Mark is an independent fan-created initiative inspired by Mark Cuban’s generous support of Indiana Football.

The mission is simple:

Encourage Hoosier fans to support Indiana Football by contributing approximately the same percentage of their own finances that Mark Cuban donated.

Encourage Hoosier fans to support Indiana Football by contributing approximately the same percentage of their own finances that Mark Cuban donated.

The website is not affiliated with Indiana University, IU Athletics, or Mark Cuban.

Media Assets

Media Assets

I’ll Match Mark

Official Logo

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I’ll Match Mark homepage screenshot

Homepage Screenshot

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I’ll Match Mark calculator screenshot

Calculator Screenshot

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Facts at a Glance

Facts at a Glance

Independent fan-created initiative

Launched in 2026

Encourages percentage-based giving

Donations go directly to official IU Athletics giving pages

Includes a free donation calculator

Not affiliated with Indiana University, IU Athletics, or Mark Cuban

Frequently Asked Questions

Frequently Asked Questions

What is I’ll Match Mark?

I’ll Match Mark is an independent fan initiative encouraging Hoosier fans to support Indiana Football by matching approximately the same percentage of their own finances that Mark Cuban donated.

Is this affiliated with Indiana University?

No. This website is independently created and is not affiliated with Indiana University, IU Athletics, or Mark Cuban.

Where do donations go?

Visitors are directed to official Indiana University Athletics giving opportunities. I’ll Match Mark does not collect or process donations.

Why was this website created?

The website was created to inspire thousands of Hoosier fans to participate in supporting Indiana Football, regardless of the size of their contribution.

Why 0.17%?

The percentage is an estimate based on publicly available information regarding Mark Cuban’s reported gift and publicly reported net worth. The purpose is to encourage participation, not provide an exact financial calculation.

How is the Match Counter calculated?

The counter reflects visitors who click the “I’ll Match Mark” button to indicate their intent to participate. It is not a verified count of completed donations.

How is this website funded?

The website may earn revenue through advertising and affiliate commissions, which help cover operating costs.

Why I Built I’ll Match Mark

Why I Built I’ll Match Mark

I grew up in Carmel, Indiana, where Indiana University wasn’t just the state’s flagship university—it was part of our family’s identity. I’m a graduate of the Indiana University Kelley School of Business, but my connection to IU started long before college. Growing up, my dad took me to IU football and basketball games, and those experiences created a lifelong love for Hoosier athletics. After spending a lifetime cheering for the Hoosiers, seeing the excitement on my dad’s face as Indiana Football rises to national prominence has been one of the greatest joys we’ve shared. After decades of hoping for “next year,” we’ve finally had the chance to watch Coach Curt Cignetti and his staff transform Indiana Football into a program that believes it can compete with anyone. This website is my way of giving something back. When I heard about Mark Cuban’s incredible gift to Indiana Football, one thought kept coming back to me: What if thousands of ordinary Hoosier fans did what they could instead of wishing they could do what Mark did? That idea became I’ll Match Mark. Most of us can’t write a multi-million-dollar check. I certainly can’t. But I do have time. I have marketing experience. I know how to build websites. I wanted to use those skills to contribute in the best way I could—by encouraging other Hoosiers to join together and support the future of Indiana Football. If this project inspires thousands of fans to make a contribution—whether it’s $25, $100, or whatever is meaningful to them—and helps Indiana continue building a championship-caliber program, then I’ll consider it a success. More than anything, I hope this project helps future generations of Hoosier fans experience the same joy my dad and I have shared every Saturday. Go Hoosiers.

I grew up in Carmel, Indiana, where Indiana University wasn’t just the state’s flagship university—it was part of our family’s identity. I’m a graduate of the Indiana University Kelley School of Business, but my connection to IU started long before college. Growing up, my dad took me to IU football and basketball games, and those experiences created a lifelong love for Hoosier athletics. After spending a lifetime cheering for the Hoosiers, seeing the excitement on my dad’s face as Indiana Football rises to national prominence has been one of the greatest joys we’ve shared. After decades of hoping for “next year,” we’ve finally had the chance to watch Coach Curt Cignetti and his staff transform Indiana Football into a program that believes it can compete with anyone. This website is my way of giving something back. When I heard about Mark Cuban’s incredible gift to Indiana Football, one thought kept coming back to me: What if thousands of ordinary Hoosier fans did what they could instead of wishing they could do what Mark did? That idea became I’ll Match Mark. Most of us can’t write a multi-million-dollar check. I certainly can’t. But I do have time. I have marketing experience. I know how to build websites. I wanted to use those skills to contribute in the best way I could—by encouraging other Hoosiers to join together and support the future of Indiana Football. If this project inspires thousands of fans to make a contribution—whether it’s $25, $100, or whatever is meaningful to them—and helps Indiana continue building a championship-caliber program, then I’ll consider it a success. More than anything, I hope this project helps future generations of Hoosier fans experience the same joy my dad and I have shared every Saturday. Go Hoosiers.

— Derrick Niemann, IU ’92 · Founder, I’ll Match Mark

Suggested Story Angles

Suggested Story Angles

Indiana Fan Creates Website Challenging Hoosiers to Match Mark Cuban’s Generosity

Can Thousands of Small Gifts Strengthen Indiana Football?

One Fan Turns Mark Cuban’s Gift into a Community Challenge

New Fan Initiative Encourages Hoosiers to “Match Mark”

Media Contact

Media Contact

For interviews, questions, or media inquiries, please use the Contact Us page.

Contact Us

I’ll Match Mark is an independent fan-created initiative and is not affiliated with, endorsed by, or sponsored by Indiana University, IU Athletics, or Mark Cuban.

I’ll Match Mark

This is an unofficial fan site, run by a fellow Hoosier circa '92 grad. It is not affiliated with, endorsed by, or authorized by Indiana University, IU Athletics, or Mark Cuban. Donation links point to official IU Athletics giving channels. Affiliate links and ads may earn this site a commission.

© 2026 Built by Hoosier fans, for Hoosier fans.